Market cycles are inevitable - guessing them is impossible

Over the years, Chad and I have heard people say, “I’ll invest when the market settles down.” But here’s the reality: markets are always moving. Waiting for the “perfect” moment often means watching opportunity pass you by. Over time, history has shown that staying invested—through ups and downs—tends to deliver better results than trying to jump in and out at the right time. Rather than guessing when to act, it’s smarter to stick with a well-diversified plan, rebalance regularly, and stay focused on your long-term goals.

- David Purdy