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Bringing Confidence & Understanding to Your Financial Life

Wealth Management Midwest Believes In

Explore Our Solutions


Why Do Clients Work With Us?

Our founder, Dave Purdy, explains just who we are and what we do to make our clients excited to be a part of our financial planning family.

Meet Our Team

Proud Recipient Of

Carson Coaching 2018 Practice of the Year

We Empower Those Who've

Always Worked Hard For Their Wealth

You Don’t Just Need a Money Manager

You Need a Financial Partner, For Life

Who you are is about so much more than the money you've made - you have loved ones to care for, a future you're looking forward to and exciting milestones ahead. While you've done well for yourself, your financial complexities have grown and so has the need to partner with someone who just gets it. 

Instead of telling you what to do with your money, we believe in becoming a valued and supportive part of your life. In our commitment to you, we vow to do what we believe is in your best interest, always. By putting your faith in us, we repay you with advice drawn from decades of experience and our passion for helping others realize, plan for and pursue their goals.

Our Guiding Philosophy Is

To inspire our clients to make sound financial choices, avoid costly mistakes and live their best financial life.

At Wealth Management Midwest, We’re Proud to Be

Problem Solvers Forest Lake, MN Wealth Management Midwest

Problem Solvers

There’s likely a reason you’re searching for a financial partner in the first place. You’re nearing retirement and concerned about rolling over accounts, a kid or grandkid is heading off to college soon or you just want to know you’re headed in the right direction. We’re not just financial advisors, we’re problem solvers. Bring us your complex concerns, and we’ll work to develop actionable, easy-to-understand strategies just for you.

Welcoming Forest Lake, MN Wealth Management Midwest


Crunching numbers can be dull, but we like to think our team is anything but. Stop in for a cup of coffee, pull up a chair and let’s talk about life. When you walk through our doors, we want you to feel like you’re home, at ease and in the right place.

Communicative Forest Lake, MN Wealth Management Midwest


You may already be apprehensive about speaking with a financial advisor, especially when you’re faced with complex financial concerns. But rest assured, we’re here to have a conversation - not talk above your head. In fact, we consider ourselves to be great listeners, and we enjoy learning as much as we can about you before beginning to discuss our strategies.

Proactive Forest Lake, MN Wealth Management Midwest


Part of helping you enjoy the life you’re living today is staying proactive and ready for what’s to come. Whether it’s knowing you’ll need to work with a specialist, staying up to date on regulations and changes or anticipating what you’ll need later down the line, we always like to think one step ahead when we can.

Organized Forest Lake, MN Wealth Management Midwest


Everyone’s life tends to become more complicated over time, and by no fault of their own. You’ve racked up a few 401(k)s, relationships start and end, pension plan options unfold, etc. Just as we’re here to simplify your complex concerns, we’re here to help gather every aspect of your financial picture into one spot. Doing so helps you and us understand what you have, how much it’s worth and how every piece makes up your unique financial puzzle.

Interested in Learning More About Our Team?

Meet Your Advisors

Get to Know Wealth Management Midwest

Wealth Management Midwest was started in 1988 with the goal of providing clients with objective financial services and advice along with a superior commitment to prompt, courteous, comprehensive customer support.

From the moment you walk through our doors, we think of you as part of our family, and we make it our business to get to know you, your hopes for the future and how we can make it happen.

Our Passion for Giving Extends Beyond Our Office Walls

We’re proud to give back to the community that’s always supported us. That’s why our founder, David Purdy, and the rest of the WMM team is proud to support local and national organizations focused on making the world a better place.

WMM is a proud supporter/sponsor of the following organizations:

Meet Your Financial Planning Family

We’ve found that our team approach serves as an effective method in helping those who are experiencing a wide variety of needs. As a team, we can maneuver through the complexities and confusion of the financial services industry, so you don’t have to. Our team is home to hand-picked specialists excited to find out how we can help you.

David Purdy Photo

David Purdy

Founder, CEO
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David Purdy

Founder, CEO


Our founder, Dave Purdy, was raised on a 520-acre cattle farm near Luck, Wisconsin. There, he and his two brothers learned early on the value of hard work and long hours. Throughout his 30+ years in the financial services industry, he has consistently applied that work ethic in helping his clients find financial freedom. Dave founded Wealth Management Midwest (WMM) in 1988 on the premise of providing clients with objective financial services and guidance along with a superior commitment to prompt, courteous, comprehensive customer support. 

Through Dave’s consistent effort, he aims to earn a reputation for outstanding service and has been honored with multiple industry recognitions.

Outside the office, Dave is known for his active interest in the community. His involvements include:

  • Former board member at Lakes Center for Youth and Families
  • Past Chairman of the Board of Fairview Lakes Health Services
  • Past President of the Forest Lake Rotary Club
  • Former board member of the Forest Lake Area Chamber of Commerce
  • Volunteer for Best Prep, a statewide non-profit organization, as a speaker at local area high school.

Outside of the Office

Dave enjoys collecting and playing new and vintage guitars, riding his Harley Davidson and “Barn Hunt” dog showing. Dave and his wife, Lori, live in Forest Lake, MN with their miniature Manchester terrier, Gnatt and their Cocker Spaniel, Gibson. Dave and his wife also find time to take to the road in their RV, enjoying the great outdoors.

Exams & Registrations

Dave is registered to sell securities in the following states: AL, AZ, CA,CO, FL, HI, IA, IL, MI, MN, NV, OR, TX, UT, WA and WI.

Exams passed and registrations held through LPL Financial Include:

  • Series 4 - Registered Options Principal
  • Series 7 - General Securities Representative
  • Series 24 - General Securities Principal
  • Series 51 - Municipal Fund Securities Limited Principal
  • Series 63 - Uniform Securities Agent State Law Exam
  • Series 65 - Uniform Investment Advisor Exam
  • Wealth Management Certification*
  • MN, WI, IL, and CO Life and Health insurance license.

*The Wealth Management Course from FT Knowledge. FT Knowledge, part of Pearson, is one of the world’s leading business education companies. FT Knowledge partners with leading companies to deliver learning that equips people to implement company strategy, solve business problems, and perform better, with emphasis on quantifiable business benefits. The business focuses on two areas: soft skills or business skills learning through the Forum Corporation and financial learning through FT Knowledge Financial Learning.

Chad Olson Photo

Chad Olson

President, Operations Manager
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Chad Olson

President, Operations Manager


Serving as President of Wealth Management Midwest, Chad helps his clients through the development and implementation of their investment management strategies and comprehensive financial planning strategies. Chad serves on our firm’s investment management committee and is responsible for conducting investor risk tolerance analysis and managing our firm’s technology needs.

Chad takes pride in having a purposeful vision for his approach to investment management and helping clients pursue their financial life planning goals.

Chad began working with David Purdy, CEO and Founder of Wealth Management Midwest, in 1994 while attending the University of Wisconsin River Falls. He accepted a full-time position with us in 1996. Chad is a member of the Financial Planning Association, and he currently holds Series 7, Series 63 and Series 65 registrations through LPL Financial.

Outside of the Office

Chad was born and raised near Taylors Falls, Minnesota and currently lives in Stillwater, Minnesota with his wife, Ashley, and two daughters, Brielle and Aria. Away from the office, Chad enjoys golfing, traveling, cooking and spending time with his family.

Lori Purdy Photo

Lori Purdy

Client Events & Marketing
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Lori Purdy

Client Events & Marketing


Lori, Dave’s wife and business partner, has been an integral part of Wealth Management Midwest since its inception. As a part of our team, she is responsible for coordinating our marketing efforts and managing client events. Thanks to her, we’re able to reach out and expand the ways in which WMM can make a difference in the community and the people we serve.

Prior to her role here, Lori worked at Glenbrook hospital in Glenview, IL as a Medical Lab Technician. She decided to pursue a bachelor’s degree in Operations Research and after graduating from Elmhurst College, she joined the public medical test kit firm INCSTAR in Stillwater, MN. INCSTAR was sold and downsized, so Lori brought her years of computer/operations experience here, becoming heavily involved with the technology and marketing operations of Wealth Management Midwest. 

Outside of the Office

When Lori is not working on the operational/marketing aspects of Wealth Management Midwest, she keeps busy with her other passions of dog agility, cooking and traveling. She has taught agility classes locally for over 20 years and travels all over the country showing and judging AKC and NADAC agility shows.

Ali Kari Photo

Ali Kari

Client Services Manager
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Ali Kari



Ali joined Wealth Management Midwest in November 2022. She came from the residential building products industry where she worked in client services working with builder, contractors, and homeowners. Ali is described as being professional, a stickler for details, quick-witted, kind, and energetic.

Ali's key responsibilities as the Client Services Manager are to deliver high quality service to each of our clients. Her responsibilities on the Wealth Management Midwest team include opening and funding new accounts, processing account transfers and RMD's, assisting with financial planning, and managing the office and many other misc. tasks as needed. Ali also manages our social media, website, and client reach outs.

While working fulltime Ali graduated with an associate degree from Anoka Ramsey Community College and is open to furthering her education based on her career path.

Outside of the Office

Ali grew up in North Branch, MN. Some of her hobbies include collecting and playing vinyl records, reading a good book, and attending concerts of all types. She also enjoys attending baseball games and car shows. A current project she is working on is fixing up her 1960 Ford F100 pickup truck with her dad to take to future car shows.

Jazimae Stewart Photo

Jazimae Stewart

Client Service Assistant
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Jazimae Stewart



Jazimae joined Wealth Management Midwest in April 2024. She previously worked at Lakes International Language Academy (LILA) as a Kinder Prep Assistant. Jazimae is described as kind, bright, ambitus to learn more, and overall a positive person to be around.

Jazimae's key responsibilities as our Client Services Assistant are to be the first point of contact for our clients in person and over the phone. We think of her as our “director of first impressions”. Jazimae is passionate about building client relationships, and she does this by assisting clients in scheduling appointments, address changes, beneficiary updates, making contributions and distributions and other miscellaneous tasks. Jazimae also coordinates our Complimentary Medicare Concierge Service and helps connect clients with experts to help them along their Medicare journey. 

Jazimae is currently studying finance and accounting at Century College. She is eager to jump into the finance industry and find her fit in a long term career path. 

Outside of the Office

Jazimae grew up in Forest Lake, MN. Some of her hobbies include reading a good book, playing with her 2 dogs, traveling to new places, and watching a Timberwolves basketball game.

Explore Our Upcoming Events

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What Financial Concerns Keep You Up at Night?

Offering Tailored Strategies to Help Put Them to Rest

We Believe Everyone Deserves to Enjoy Their Wealth

Without Worrying If It Will Be There Tomorrow

That’s why we’re here to step in when you’re ready to turn your complex financial concerns into goal-driven, action-oriented strategies.

Our Comprehensive Financial Planning Services Include

Do You Know Your Risk Number?

We’re Taking the Guesswork Out of Your Financial Future

Riskalyze is cutting edge technology that identifies your acceptable levels of risk and reward. Using this tool, we ensure that your portfolio defines your investment goals and expectations. Together we’ll:

  • Capture Your Unique Risk Number®
  • Align Your Portfolio
  • Define Your Retirement Goals

What’s Your Number?

Interested in Working Together?

Here’s What You Can Expect

Combining Our Consultative Process

With Personalized Service & Comprehensive Guidance

Our in-depth discovery process is designed to help us understand your values, goals and priorities right from the start. Based on these conversations, we work to develop a customized financial strategy designed to illustrate where you stand today, find what financial blind spots may be prevalent and set a roadmap we can use to move you toward your goals.

Our Financial Planning Process

Step 1:


As we sit down for the first time, we’ll begin by learning a bit about one another. Doing so allows us to understand exactly where our knowledge and experience may be beneficial to address your specific goals for the future and current financial concerns. While it isn’t necessary, we’ve found it helpful for those we’re meeting for the first time to complete our Discovery Questionnaire prior to this meeting. This can help us tailor our initial conversation to better address your unique concerns.

Step 2:

Discovery & Data

Whether in person or over the phone, our next order of business is taking a deep dive into your current financial standings. We’ll gather the data needed to give us a comprehensive understanding of where you are today and what needs to be done to keep you on track for tomorrow. Preview our Wealth Organizer!

Step 3:

Building a

We’ll use the data previously gathered to begin building your unique financial life profile and risk tolerance profile. From there, we’ll work through what needs to be done to align every aspect of your financial life with your long-term goals. We’ll focus first on your highest priorities and work through each financial concern at a pace you’re comfortable with.

Step 4:

Progress Tracking
& Monitoring

Ready to Get Started?

Schedule Your Free Consultation

Learn More About

What We’re Thinking & What We’re Doing

Newsletters & Updates

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From Our Point of View

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Ready to Find Financial Independence?

Find it in Wealth Management Midwest

We’re Excited to Get Started

Whether you have a few more questions about our firm or you’re interested in seeing if we’re right for you, simply fill out the form below or call to schedule your free consultation today.

Team photo of Wealth Management Midwest Forest Lake, MN Wealth Management Midwest

Check the background of this firm/advisor on FINRA’s BrokerCheck.